Gas Station / C-Store Industry Articles

Gas Station Industry Leaders Share Their Insights with GasStations.com

Gaining Buyer Confidence

"The past 12 months has seen Village Pantry increase our store base by 27 percent and even in this troubled economic climate, our company continues to seek acquisition opportunities.

Because we have been in expansion mode recently, we are constantly being presented with acquisition opportunities, but are oftentimes challenged by some owner’s lack of preparation to help us value and properly assess their business.  I can tell you from personal experience that the ability of an owner to demonstrate effective management of the sale of their company directly correlates to the Buyer’s confidence in making an offer......"

Increase Sales with Effective Use of In-Store Signage

"From end cap signage to window displays and ceiling danglers, in-store signage guides customers through the retail location and provides valuable information to assist the customer in their purchase decisions.  Signage also influences emotion; causing the consumer to make impulse buys......"

Local Store Marketing for C-Stores

"In Today's Tough Economy...the fight for share-of-customer by c-stores to effectively capture sales has never been fiercer. C-Stores that sit back and wait for the economy to improve will have a very long road to recovery. Aggressive c-stores that go after sales by working the critical three-mile business radius surrounding their c-stores will not only survive in the short term but will prosper when the economy turns positive – and it will!

Local Store Marketing (LSM) should be a critical, constant component for driving c-store sales. Many LSM tactics can be executed by your existing staff for very little money. C-Stores should look at the following ideas to prop up their sales......"

Save Green by Going Green: Reduce Energy and Cut Costs

"In today’s business world, retailers are becoming increasingly concerned with the rising cost of operating their businesses.  But some business owners are finding out that becoming more sensitive to our natural environment is translating into savings in their economic environment.

One of the biggest expenses in any food store is electricity.  And the largest consumer of electricity is refrigeration equipment.  I’m here to share with you a few ways you, as a food store retailer, can save money and help preserve our natural environment by making a few adjustments to your refrigeration equipment

......"

Duck! Here Come the Pigeons!

"A flock of pigeons living in a gas station canopy can generate several tons of guano over a short period of time. Need more proof? A gas station canopy in Yuma, Arizona recently crashed to the ground after a heavy rain. A Hummer and a BMW were smashed in the process. A build up of pigeon fecal matter resulting in clogged up drains was reportedly to blame......."

Building Customer Loyalty: Chain Store Affiliation Not Necessary!

"Each day business owners get dozens of customer loyalty and affinity program offers by mail or email.

Most managers and owners discard the information because they think their chain is too small; perhaps they only own one or two locations......"